News and advice for Tasmanians who are considering, planning, starting and running a small business.

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With thanks to all our contributors for their valuable time and insights.

What is a Brand?

A brand encapsulates so much more than many people realise. It goes far beyond its logo, or its storefront, or its packaging. It’s more intangible than that. It’s an experience.

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Communicating in Covid Times

We’re living in strange times.  Covid has changed how we do things. Communicating in covid times means we need to widen our choice of tools.

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returns and refunds
Returns and Refunds

It’s that time of year when returns and refunds rise – Christmas gift-giving season. Here are some tips on how to handle the situation when it occurs.

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